project overview

This project provides campaign marketing and a better platform to get more people to participate in the Save the Bees campaign.
Product Design
Sep.2020 - Dec.2020
Tools
Illustrator, Photoshop, Sketch
Problem
Save the Bees, the old campaign of the Alt National Park Service, is not getting much attention from many people. The bee population is shrinking and that leads to environmental problems.
Challenge
They haven’t promoted the campaign for a long time and have an outdated design. It also needs a logo that matches the new campaign.
Solution
Design new posters to promote the campaign.
Create a SNS account to promote the campaign.
Seeds are provided through the website so that people can propagate plant growth.

research

What’s Killing the Bees — and Why It Matters
Honey bees perform about 80 percent of all pollination worldwide.
70% of human food crops which supply about
90 percent of the world’s nutrition are pollinated by bees.
A single bee colony can pollinate 300 million flowers each day.
The number of bee colonies per hectare has
declined by 90 percent since 1962.

persona

Amy

Age
Job
Location
24
MA Student
Berkeley, CA
Amy is currently a master's student at UC Berkeley. She is in a running club at school. She likes to hang out with her friends and also likes to find great restaurants. But she is trying to become a vegetarian. She is interested in the environment, so she also participates in many environmental campaigns. She enjoys camping, especially going to National Parks. She likes to feel healthy through fresh air and hiking.

Chris

Age
Job
Location
28
Developer
New York, NY
‍
Chris currently works as a business manager in New York. He was born and raised in California, but he always wanted to live in New York, so he got a job there and now lives there. He has a very busy life. He began to be interested in climate change in New York and in the changes going on in California that his family told him about. Realizing the seriousness of climate change, he is trying to find out what he can do to save our world.

Meril

Age
Job
Location
54
Retired
Seattle, WA
Meril is now retiring and enjoying her life more. She tends a small garden outside her house. She prepares breakfast with vegetables she grows herself. She likes to take pictures of nature, such as flowers and trees. She enjoys walking in the park with her husband, spending afternoons in the sun. She attends yoga classes in the afternoon. She cares about her health and hopes to live longer and healthier.

re-design logo

The original logo looks complicated and old. So I wanted to make the logo have better for the younger generation with a simple and modern design.

final logo

CMYK 72.53.82.65
HEX #25331f
RGB 37.51.31
CMYK 3.40.91.0
HEX #f2a434
RGB 242.164.52

CAMPAIGN

poster

sketches

web&app

Through the Alt National Park Service website or app,
people can get free seeds for saving the bee by planting plants.

instagram posting

Linkedin
Email me