Helmet on

For the safety of E-scooters, the importance of wearing a helmet
and a helmet rental service are provided through the app

project overview

For the safety of e-scooter riders, the app stresses the importance of wearing a helmet and provides a helmet rental service.
Product Design
Sep.2020 - Dec.2020
Tool
Photoshop, XD, Illustrator

research

A new report from the U.S. Consumer Product Safety Commission has found that injuries and deaths associated with e-scooters are increasing along
with their popularity.
Estimated total of 50,000 ED visits from 2017 through 2019;
Annual estimated ED visits were 7,700, 14,500, and 27,700 in 2017, 2018, and 2019, respectively
Year-over-year increases were statistically significant for e-scooters from 2017
through 2018, as well as from 2018 through 2019;
The number of scooter-related injuries
in the United States grew by 222 percent
between 2014 and 2018
48% of those injured were between
the ages of 18 and 29
The UC San Diego Health Hospital reports
helmet use in only 2 percent of 150 patients
treated for scooter-related trauma
Estimated ED Visits Associated with Micromobility Products by Year

Problem
People donʼt wear Helmets for safe riding with E-scooter.
The e-scooter is a short-term action, the usage time is not long, and the risk that people feel is low because it is possible on the road as well as on foot, so they are not active in helmet consumption.
Solution
‍
  • We will provide a helmet rental system through the app
  • People can rent a helmet weekly or monthly by application. After the renting period,
    they can send it back to the company to be sanitized the helmet for its next use.
  • Encourage e-scooter companies to require people to register their helmet
    when they use a scooter.
  • The helmet must have a barcode or code number to connect with the e-scooter at the start of a ride.

persona

Benjamin

Age
Degree
Location
28
BFA
San Francisco
Benjamin is a UX/UI designer at Twitter. He works long hours. He lives in San Francisco with his roommate. He usually uses an e-scooter or e-bike to go to work because he wants to save money to move to a better living space later on. But he sometimes thinks e-scooters aren't safe and that it's easy to be injured. He needs a helmet when he’s riding but he doesn't know how expensive it is and if there’s a helmet rental shop near his area.

logo sketches

final logo

HEX #E75D3D
RGB 231 93 61

IA map

wireframe

kiosk

Kiosks are installed throughout public places.
‍
Also, using 3D printing attached to a kiosk, people can create helmets customized to each user.
‍
People can rent and pick up helmets through kiosk vending machines.

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Linkedin
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